Google Ad Grants Management

Google Ad Grants Management

Utilize your nonprofit’s free $10,000 per month Google Ad Grant to appear where it matters most: right when people are searching for you.

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LEARN ABOUT GOOGLE AD GRANTS


Your nonprofit is struggling with attracting volunteers, generating online donations, establishing an online presence, or growing new relevant visitor traffic on your website.

Advance your mission by applying for and effectively utilizing $10,000 per month in free Google search advertising via the Google Ad Grants program. You can join the Google for Nonprofits program here.

Free Funding to Help Your Nonprofit Grow

With Google Ad Grants, you can recruit volunteers, attract donations, promote fundraising events, and communicate your charity services.

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Frequently Asked Questions:

  • What is the Google Ad Grants Program?

    Google Ad Grants is a program only available to nonprofits, providing a grant of $10,000 USD per month of in-kind search advertising. These ads appear next to search results when people search for nonprofits like yours.

  • How is the $10,000 per month delivered?

    The funds are credited to your Google Ad Grant account daily, with a maximum budget of $329 per day.

  • What's the difference between Google Ad Grants and Paid Google Ads?

    There's quite a bit. The simple answer is that Google Ad Grant accounts have more regulations and policies that do not exist within a Paid Google Ads account.

  • Can we apply for a Google Ad Grants account if my nonprofit already has a Paid Google Ads account?

    Absolutely! I highly recommend nonprofits take advantage of both, as they synergize together to form a comprehensive strategy.

  • Can we use the Google Ad Grant to pay for service fees?

    Unfortunately, no :( The Google Ad Grants program is an "advertising credit" applied to approved nonprofit accounts. The funds can only be applied towards advertising spend. However, we could use it to create a fundraising campaign, which might help offset service fees.

EXPERT MANAGEMENT RECOMMENDED

While Google Ad Grants is completely free to join and use, your account must be in compliance with detailed policy guidelines and remain in good standing to continue to receive funding.


Learn more about Google Ad Grants Policy Compliance here.

Google Ad Grant Professional Management Services

Take account management stress off your hands, with transparent non-profit-friendly pricing that fits every budget.

Initial Account & 1st Campaign Setup

$350

One Time Fee


Your Ad Grants account setup from start to finish, plus your first search ad campaign.

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Monthly Maintenance

$300

Per Month


Regular account health checkups, optimization  recommendations, and performance reporting.

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Full-Service Management

$75*

Per hour. Weekly minimums apply.


Dedicated, all-inclusive account and campaign management, service, and support.

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Includes:

* Promotional pricing for new customers, actual rates may vary depending on project details. Please inquire for more information.

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Not just a Google Ad Grants expert, Paul also really understands nonprofit marketing and what we needed to achieve from this project.

Peter Lai

Co-Founder, Phu Quoc Ridgeback Rescue

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