Utilize your nonprofit’s free $10,000 per month Google Ad Grant to appear where it matters most:
right when people are searching for you.
Your nonprofit is struggling with attracting volunteers, generating online donations, establishing an online presence, or growing new relevant visitor traffic on your website.
Advance your mission by applying for and effectively utilizing $10,000 per month in free Google search advertising via the Google Ad Grants program. You can join the Google for Nonprofits program here.
When people want to know, buy, go, or do, Google Search is their first stop! But is implementing a Google Ads campaign the right solution for you? Here are a few questions for you to consider:
Do you want to guarantee that your nonprofit will appear when users are searching for you?
Do you want your nonprofit to be there at the exact moment someone is looking for what your organization offers?
Do you want your nonprofit to appear when people are looking at other organizations similar to yours?
Do you want to learn about what people are looking for and the messages they’re engaging with so you can better serve them?
If you answered yes to any of the above, then creating a Google Search campaign is perfect for your needs.
With Google Ad Grants, you can recruit volunteers, attract donations, promote fundraising events, and communicate your charity services.
Google Ad Grants is a program only available to nonprofits, providing a grant of $10,000 USD per month of in-kind search advertising. These ads appear next to search results when people search for nonprofits like yours.
The funds are credited to your Google Ad Grant account daily, with a maximum budget of $329 per day.
There's quite a bit. The simple answer is that Google Ad Grant accounts have more regulations and policies that do not exist within a Paid Google Ads account.
Absolutely! I highly recommend nonprofits take advantage of both, as they synergize together to form a comprehensive strategy.
Unfortunately, no :( The Google Ad Grants program is an "advertising credit" applied to approved nonprofit accounts. The funds can only be applied towards advertising spend. However, we could use it to create a fundraising campaign, which might help offset service fees.
While Google Ad Grants is completely free to join and use, your account must be in compliance with detailed policy guidelines and remain in good standing to continue to receive funding.
Learn more about Google Ad Grants Policy Compliance here.
Take account management stress off your hands, with transparent non-profit-friendly pricing that fits every budget.
$350
One Time Fee
Your Ad Grants account setup from start to finish, plus your first search ad campaign.
Initial Search Campaign Setup Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkGoogle Analytics Integration Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link List Item 2Google Tag Manager Integration Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link List Item 3Basic Account + Campaign Troubleshooting Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link List Item 41 Hour of 1:1 Basic Training Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link$300
Per Month
Regular account health checkups, optimization recommendations, and performance reporting.
Monthly Consultation (1-2 hours) Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkMonthly Account Compliance Checks Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkMonthly Account Performance Analysis Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkMonthly Campaign Performance Analysis Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkMonthly Summary of Recommendations + Ideas Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkNote: Does not include account setup or Ad Grants program application.
$75*
Per hour. Weekly minimums apply.
Dedicated, all-inclusive account and campaign management, service, and support.
Complete Google Ad Grants Account Service + Compliance Management Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkStrategic Marketing Plan Support Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkMarketing Message Development + Copywriting Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkNew Campaigns + Ad groups + Ads Setup and Design Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkLanding Page Setup and Design Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkGoogle Tag Manager Setup + Install Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkTracking Code Implementation (Various) Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item LinkConversion Tracking Setup Write a description for this list item and include information that will interest site visitors. For example, you may want to describe a team member's experience, what makes a product special, or a unique service that you offer.
Item Link* Promotional pricing for new customers, actual rates may vary depending on project details. Please inquire for more information.
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